Privacy Policy | History Up Close - London Walking Tours

History Up Close Website Privacy Policy

Introduction

This privacy policy only applies to the processing of personal data on our website. For individuals using our products/services as a customer, we will provide additional information on data processing activities directly. Where our website contains links to third parties, we do not have control of how your personal information is processed by other sites or companies. Please refer to third-party directly for their privacy policy.

Who We Are

London History Tours Ltd (‘we’, ‘us’ or ‘our’) process your personal information in accordance with this privacy policy and in compliance with the UK General Data Protection Regulation (UK GDPR), Data Protection Act 2018 (DPA18) and other relevant regulations and legislation (‘data protection laws’). This policy provides you with the necessary information regarding your rights and our obligations, and explains how, why and when we process your personal data.

Our registered office is at 86-90 Paul Street, London, EC2A 4NE and we are a company registered in England and Wales under company number 16408913. We are registered with the Information Commissioner's Office under registration number ZC042272. We act as the data controller when processing your data.

What Information Do We Collect?

We process your personal information to meet our legal, statutory and contractual obligations and to provide you with our products and services. We will never collect any unnecessary personal data from you and do not process your information in any way, other than as specified in this policy.

The personal data we collect is: -

Name
Email
Telephone Number

We collect information in the following ways: -

Online form
Email

How We Use Your Personal Data

Anyone processing personal information must have a legal basis for doing so. We take your privacy seriously and will never disclose, share, or sell your data without your consent, unless required to do so by law. We only retain your data for as long as is necessary and for the purpose(s) specified in this policy. Where you have consented to marketing, you are free to withdraw this consent at any time.

Our purpose and reasons for processing your personal data are: -

We collect your personal data when you use our contact form or write an email to communicate with you and provide any information relevant to your contact request.
We collect and store your personal data when you book a tour with us online. This is part of our legal obligation for business accounting and tax purposes.
We may occasionally send you marketing information where you have consented to us doing so or where we have assessed that it may be beneficial to you as a customer. Such information will be non-intrusive and is processed on the grounds of either consent or legitimate interests.

Your Rights

Right to be Informed - under the data protection laws, you have the right to be informed about how we use and process your personal data. This privacy policy provides all the information about our processing activities. However, if you have further questions, please contact us.
Right to Access - you have the right to access information regarding the personal data we hold about you at any time. Refer to the Subject Access Request section for further information.
Right to Rectification - if you believe that we hold any incomplete or inaccurate data about you, you have the right to ask us to correct and/or complete the information.
Right to Erasure.
Right to Restrict Processing.
Right to Data Portability.
Right to Object.
Rights Related to Automated Decision Making.

In addition to the above rights, you can also object to any direct marketing from us. If we receive a request to exercise any of the above rights, we may ask you to verify your identity before acting to ensure your data is protected and secure.

How Long We Keep Your Data

We only retain personal information for as long as is necessary and in accordance with the reason(s) for the initial processing. Personal data collected via our website for communication and feedback purposes will only be retained until the action is resolved. Where you use our services as a customer, we are required under UK tax law to keep basic personal data for 6 years.

Sharing and Disclosing Your Personal Information

We do not share or disclose your personal information without your consent, other than for the purposes specified in this policy or where there is a legal requirement. In the provision of our services and business functions we use the below third parties when processing personal data:

- Higson & Co. - Accounting services and invoicing.

Safeguarding Measures

We take your privacy seriously and take every reasonable measure to protect your personal data. We work hard to protect you and your information from unauthorised access, alteration, disclosure or destruction and have several layers of security in place.

Consequences of Not Providing Your Data

You are not obliged to provide your personal data to us and most areas of our website can be accessed and used without providing any personal information. However, we would not be able to provide you with our products or services without your information.

Subject Access Requests

A subject access request (SAR) is a request for access to the personal information that we hold about you. We are required to provide you with this information under the data protection laws, unless an exemption applies.

You can make this request by contacting us using the email or address provided in the below section. Where a request is received by electronic means, we will provide the requested information in a commonly used electronic form (unless otherwise requested).

How to Contact Us

We have a designated Data Protection Officer who can be contacted to discuss anything related to this policy, your personal data, subject access requests or our obligations under the data protection laws. For further information, please contact Jeremy John at jeremy@historyupclose.com

We may from time-to-time change or update this privacy policy to ensure continued compliance with the data protections laws. The most recent version of this policy will be published immediately on this website following any revisions. Last updated February 18th 2026.

How We Use Cookies

A ‘cookie’ is a small text file or piece of data that is sent from a website and stored on a user’s device when the website is accessed. Cookies are a form of identification that allows a website to recognise a user’s device and remember certain preferences from previous visits. We use only essential cookies on our website to ensure effective and accurate site functioning and useability.

Attribution

This privacy policy has been customised using a template from www.knowyourcompliance.com.